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At New York Breast Surgery Center (“we,” “us,” “our”), protecting your privacy is a priority. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website breastsurgerynyc.com (the “Site”), request services, interact with our tools, or communicate with us. By accessing or using our Site or services, you agree to the terms of this Privacy Policy.
We may collect information that identifies you directly, including:
This includes information you voluntarily provide when you submit forms, contact us, schedule an appointment,
request a consultation, register for newsletters, or communicate with our team.
If you become a patient, we may collect and maintain health-related information as part of providing care.
Certain health information may be considered “Protected Health Information” (“PHI”) and may be protected under
applicable privacy laws, including HIPAA, when we act as a covered entity or business associate. Where applicable,
our use and disclosure of PHI is governed by our Notice of Privacy Practices .
As part of our clinical services and with your express written authorization (separate from this policy), we may collect photographs or videos of your face or body (“Clinical Imagery”). While used primarily for surgical planning and your medical record, if you have signed a specific HIPAA Media Release, these images may be used for educational or marketing purposes. You maintain the right to revoke this media consent at any time by contacting us in writing, which will result in the removal of such imagery from our digital properties.
When you visit our Site, we may collect certain information automatically, including:
If you choose to communicate with us via Instagram Direct Message, Facebook Messenger, WhatsApp, or other third-party social media platforms, please be aware that these channels are not HIPAA-secure. By initiating contact through these platforms, you acknowledge the privacy risks associated with non-encrypted messaging and authorize New York Breast Surgery Center to respond via the same channel. For secure communications, please use our encrypted patient portal or call our office directly.
We may use your information to:
We do not sell your personal information. We may share information in the following situations:
We may share information with trusted vendors who perform services on our behalf (e.g., hosting, analytics,
scheduling software, customer support tools). These providers are required to protect your information and use it
only to provide services to us.
If you are a patient, we may share information as needed for treatment, payment, and healthcare operations,
consistent with applicable law and any Notice of Privacy Practices provided by our practice.
We may disclose information if required by law or in response to valid legal process (e.g., subpoena or court order),
or to protect the rights, property, and safety of our patients, users, or others.
If we undergo a merger, acquisition, financing, reorganization, bankruptcy, or sale of assets, information may be
transferred as part of that transaction, as permitted by law.
If you apply for medical financing through our partners (e.g., CareCredit, Alphaeon), we may share necessary personal and treatment-related information with those providers to facilitate your application and process payments. These third parties are governed by their own privacy policies.
We use cookies and similar technologies (e.g., pixels, tags) to enable Site functionality, understand usage, improve performance, and deliver relevant content.
You can control cookies through your browser settings and, where available, via our cookie banner/preferences tool.
If you disable cookies, some features of the Site may not function properly.
You may request access to, correction of, or deletion of certain personal information we maintain about you, subject to legal exceptions.
You may opt out of marketing emails by using the unsubscribe link in the email. For SMS messages, reply STOP (or follow the instructions provided in the message). You may still receive non-marketing administrative messages (e.g., appointment confirmations) where permitted by law.
Patients may have additional rights regarding PHI, including the right to request access, amendments, restrictions, and an accounting of certain disclosures, as permitted by law and described in our Notice of Privacy Practices.
Depending on your residency, you may have additional rights, including the right to request a portable copy of your data, the right to delete your personal information, and the right to opt-out of certain processing.
We retain information only for as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law (including medical record retention requirements).
Our Site is not directed to children under 13, and we do not knowingly collect personal information from children under 13. If you believe a child has provided us personal information, please contact us so we can take appropriate
steps to delete it.
Our Site may contain links to third-party websites or services. We are not responsible for the privacy practices of third parties. We encourage you to review their privacy policies before providing information.
We use reasonable administrative, technical, and physical safeguards designed to protect your information.
However, no method of transmission over the internet or method of storage is 100% secure, and we cannot guarantee absolute security.
We comply with the New York SHIELD Act, maintaining a data security program that includes administrative, technical, and physical safeguards to protect the private information of New York residents.
We may update this Privacy Policy from time to time. The updated version will be posted on this page with an updated “Last updated” date. Your continued use of the Site after changes are posted indicates your acceptance of the updated policy.
If you have questions about this Privacy Policy or your privacy rights, contact:
New York Breast Surgery CenterFacility Safety Note: All surgical procedures are performed at our JCAHO-accredited flagship surgical center in Bryant Park, Manhattan (HCO ID: 676295). Consultations, minimally invasive procedures and pre/post-operative care are available at our Bronx and Great Neck locations.
Medical Content: Content on breastsurgerynyc.com is for informational purposes only and is not medical advice. Use of this site does not establish a doctor-patient relationship.
Results & Imagery: Individual results vary; "Before & After" photos do not guarantee specific outcomes. This site may contain clinical imagery featuring medical nudity for educational purposes.
If you have a medical emergency, call 911 immediately.
